Last time, we looked at how to begin a pitch with a hook and why. You need to capture interest and curiosity quickly. What do you do next?
Here are the basic elements of a great pitch – each should appear in a pitch of any length:
Here is a 10-second pitch – let’s find the 5 basic elements:
I train businesspeople to think and speak confidently and effectively under pressure. I am Sandy Bjorgen, founder of IMPROV-able Results.
Note: Even in this 2-sentence pitch, all of the elements are present – here they overlap. This is a very short pitch for times when I’m expected to introduce myself quickly and succinctly and turn the floor over to the next person. Although I have little time, I need to stand out as different and be memorable – to hook the part of the listening audience that is my marketing target.
In other situations, I will have more time and can say more about the kind of the kind of training I provide, the clients I help, and other services I offer.
Start working on your 10-second pitch. Try it out on others. Get feedback. Think about what else you’d like to say if you had more time - next time you’ll learn how to creatively roll that into a longer, catchier pitch!